Forever & Ever Liquid Soft Scent Everyday Wash 600ML – The Secret to Longer-Lasting Bras, Swimwear & Delicates
If you invest in quality bras, swimwear, leggings, lingerie, or performance fabrics, proper washing is not optional—it’s essential. Forever & Ever Liquid Soft Scent Everyday Wash is one of the most important products you can own to protect the fit, elasticity, and longevity of your wardrobe.
Unlike harsh detergents that slowly break down delicate fibers and elastics, Forever & Ever uses a pure citric base and plant-derived cleansers to gently clean fabrics while rinsing completely clean. No residue. No buildup. Just beautifully maintained garments that continue to fit and perform the way they were designed to.
At Bravo intimates, we recommend handwashing your bras after EVERY wear. Why? Body oils, perspiration, lotions, and detergents break down elastics far faster than most women realize. A properly cared-for bra lifts better, fits better, and lasts dramatically longer.
Forever & Ever is specially formulated for today’s modern fabrics, making it ideal for:
Bras & lingerie
Lycra fabrics
Hosiery
Athletic wear
Silk
Wool
Cotton blends
The liquid formula works beautifully for handwashing and is also safe for HE and standard washing machines when needed.
And unlike many traditional laundry products, Forever & Ever is made with biodegradable, plant-based cleansers and is never formulated with parabens or phthalates. It’s also never tested on animals.
Why You’ll Love It:
Pure citric base gently launders delicate fibers without breaking them down
Helps preserve fit, elasticity, shape, and support
Removes residue left behind from detergents and dry cleaning
Ideal for bras, activewear, lingerie, silk, wool, and hosiery
Designed for handwashing, HE machines, and standard washing machines
Soft scent leaves garments feeling fresh without overpowering fragrance
Plant-based, biodegradable cleansers
Free from parabens and phthalates
Never tested on animals
Ingredients & Fabric Care Technology
Active Ingredients Include:
Sodium Citrate – natural water softener
Tetrasodium Iminodisuccinate – water conditioner
Plant-derived nonionic and anionic surfactants – gentle cleansers
Sodium Bicarbonate – baking soda for freshness
Made with biodegradable, fabric-friendly cleansing technology designed to extend the life of delicate garments and performance fabrics.
Care Instructions – Forever & Ever, Be Bra Educated
For handwashing bras and delicates:
Fill sink or basin with cool water
Add a small amount of Forever & Ever Liquid Wash
Soak garments briefly and gently massage fabric
Rinse thoroughly with cool water
Lay flat or hang to dry
Never place bras or swimwear in the dryer. Heat destroys elastics, weakens support, and shortens garment lifespan.
Proper Bra Care 101
Why Bravo intimates Recommends Handwashing
A properly fitted bra is engineered support equipment—not just clothing. Heat, harsh detergents, fabric softeners, and machine agitation slowly destroy the elastic structure that gives your bra lift and support.
If you’ve ever searched for a bra fitting near me or the best bra store near me, you already know that quality bras are an investment. Proper care protects that investment.
At Bravo intimates, our Certified Master Bra Fitters teach women not only how bras should fit—but also how to properly care for them so they continue performing beautifully.
Shop with Confidence:
Available in-store and online
Perfect companion product for bras, swimwear, activewear, and lingerie
Between the Cups newsletter for fit tips, garment care education, and new arrivals
Referral program rewards you when you share your fitting experience
Visit Us In-Store or Shop Online Today!
4732 S. Rochester Road, Royal Oak, MI 48073 (SE corner of 14 Mile & Rochester Rd.)
Hours: Tuesday–Friday 10am–5pm | Saturday 10am–2pm
Call: 248-582-7286 | Text: 248-801-0075
Education is Key – Be Bra Educated!
Hand wash bras after every wear
Never machine dry bras or swimwear
Rotate between bras to extend lifespan
Store bras properly to protect wires and cups
Explore our Bra Education page and Video Library
Bra~vo intimates recommends handwashing your bras after EVERY wear! Read how to extend the life of your bra in our Hand Washing 101.
Powder Active Ingredients: Sodium Citrate (natural water softener), Tetra- sodium iminodisuccinate (water conditioner), Nonionic and Anionic surfactants (plant derived cleansers), Sodium Bicarbonate (baking soda)
Made with plant-based, biodegradable cleansers.
Fashion Care is never formulated with parabens, phthalates and is never tested on animals.
